There has never been a big masterplan behind Madam Stoltz. Instead, the driving forces have been creativity, fantasy and an adventurous mind. Combined with a deep fascination of the Asian style of living and the ability to seize the opportunities popping up when on the move.
It all began in the early 1990´s with a young Danish woman, Pernille Stoltz. In order to finance her Asian journey, Pernille bought jewelleries at flea markets in India and sold the same to tourists on the beaches in Greece.
After 3 years of travelling and a lot of adventures she returned to Denmark – with her head full of ideas of how to produce her own designs of handicrafts with some of the skillful Indian craftsmen she had met on her journey.
In 1995, Pernille opened a small shop selling hooks, baskets, candlestands, jewelleries and Indian saris in the latin quarter of Copenhagen. The shop gave Pernille the opportunity to travel to India frequently and to make her creative ideas become real. In 1997, Pernille started selling to other lifestyle- and giftshops in Denmark – and the wholesale business of Madam Stoltz was born.
In 2002, Pernille and her husbond Peter, decided to move to Pernille´s native island, Bornholm – in the middle of the Baltic Sea, together with their 2 young daughters. The couple is now running Madam Stoltz in a partnership. Pernille is the designer and responsible for the contact to the suppliers in India and China. Peter is looking after the logistics and the finances.
”I travel to India minimum 4 times yearly – and I always return full of inspiration – India has become my second home”.
Madam Stoltz has 14 employees on Bornholm and the products are sold in shops all over Europe.