We support

Pernille lost her heart to India more than 30 years ago. With a wish to give just a little bit back to the country that has given Madam Stoltz so much, we have been supporting the Nai Disha Educational & Cultural Society in New Delhi since 2010, with more than 450 children and their families under its wings.


Pernille visiting the talented women at Nai Disha who handcraft the signature tassels for our textiles.

A new direction

Nai Disha means New direction in Hindi. At the Nai Disha Educational & Cultural Society children and young adults from the slum areas of New Delhi are offered free basic education and basic skills such as Cooking, Gardening, Vocal music, Tabla, Dance, Theatre, Electrical courses etc. Acknowledging that some of the most valuable lessons in life are learning basic skills, such as hand wash and hygienic disease prevention, the Nai Disha Project also offers health education.

We are proud that we are able to contribute to the future of these children and their families. The stories of these strong children, their progress and their results are admirable and each time we visit the community, we are amazed by their cheerful approach and eagerness to learn.

Pernille and Peters daughter Sarah and two of her friends have been in New Delhi to work as volunteers at Nai Disha. The stay made such a big impact that the three volunteers decided to start their own fundraiser to support the Educational & Cultural Society.
Gaurav is attending the evening remedial program in 4th grade at the Nai Disha. The walker Gaurav is walking with in the picture is one of many small things provided by Sarah, Anine and Ulrikke’s fundraiser and the walker will make his life just a little bit easier.


A social investment

In 2015 Madam Stoltz started a partnership with the mothers of the children. They create amazing handcrafted items for our collections and are thereby given a place for social life as well as earning the funds to run their homes. It is a social investment in the families that provide them with both dignity and independence.

The amazing working mothers at Nai Disha
In addition to the teaching and social activities with the Nai Disha children, Sarah and her friends have helped local women – often mothers to the children – through the program “Women’s empowerment”. The goal is to get the local women to work so they can get an income and a more structured everyday life.
They create amazing handmade items which are a part of the Madam Stoltz collections and make a living of their own. We love that they are creating these gorgeous handmade items for our collections. All the tassels on our accessories are made by these women



In my heart · Nai Disha

India is forever in our hearts and Nai Disha is a lifelong commitment!

“By supporting the wonderful Nai Disha project I am so pleased to give just a little bit back to the country that has given me so much”– Pernille Stoltz

Click the arrow to play the film.


Nai Disha · New Direction